This book reveals what your customers are thinking, why they behave as they do and how to reshape your stores to deliver terrific results. Get more profit from "quick trips," learn the three "moments of truth" in every shopping event, and find out how to always place products precisely where they'll do best.
This practical book will show you the real reasons people don't pay their bills, how to prevent credit problems, how to make collection calls and letters much more effective, how to better manage your accounts receivable, and when and how to hire a collection agency.
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