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  Inside the Mind of the Shopper: The Science of Retailing

Our Price: $25.99

Product Code: IMS

How Today’s Shoppers Really Think, Behave, and Buy: Breakthrough Insights for Creating High-Profit Retail Experiences!

Drawing on microscopic analysis of millions of shopping trips, this book reveals exactly what your customers are thinking, why they behave as they do, and how to reshape stores to deliver truly remarkable results.
You’ll discover how to drive more profit from the “quick trip” ... the three “moments of truth” in every shopping event ... customer “migration patterns” within the store ... and how to use “active retailing” to place products precisely where they’ll do best. Plus, you’ll get valuable advice on multicultural retailing and integrating online and offline retailing.

“The preeminent handbook for any marketer or retailer seeking to understand why people do what they do when they shop. Armed with the knowledge in this book, marketers and retailers can work together to predict how shoppers will respond (or not!) to package and label design, selling messages, shelf plans, and the entire retail space.”
— Matt Ohligschlager, Senior Manager, Consumer and Market Knowledge, Procter & Gamble

“From his 40 years of observing shoppers, Herb Sorensen has given us the gift of understanding shoppers. Now, we clearly see that the store layouts merchants want are not what shoppers want. On the ground, managers THINK they know their shoppers, but anyone who follows Herb’s handbook on shopper insights will know them a lot better.”
— Joel Rubinson, Chief Research Officer, The Advertising Research Foundation

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