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  The Truth About What Customers Want

 
Our Price: $18.99

Product Code: TAWCW

Description
 
By Michael Solomon

Customers demystified! Here’s how you can move them to buy...buy more...and keep on buying! This book reveals 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers.
• The truth about what customers really want, think, and feel
• The truth about keeping current customers happy—and loyal
• The truth about the newest trends and advances in consumer behavior

“Michael Solomon’s ‘The Truth About What Customers Want’ contains great insights into consumer behavior and is a must-have tool for anyone working in a consumer-driven field. His 50 truths take the guesswork out of marketing intelligence and give insight into navigating today’s technology-driven world.”
- Tim Dunphy, Senior Marketing Manager, Consumer Insights, Black & Decker

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