This book reveals what your customers are thinking, why they behave as they do and how to reshape your stores to deliver terrific results. Get more profit from "quick trips," learn the three "moments of truth" in every shopping event, and find out how to always place products precisely where they'll do best.
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This practical book will show you the real reasons people don't pay their bills, how to prevent credit problems, how to make collection calls and letters much more effective, how to better manage your accounts receivable, and when and how to hire a collection agency.
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Welcome. LEADERSHIP Here are real solutions to the make-or-break problems faced by every manager – not just opinion, but evidence based on extensive studies. Learn the surprising truth about what behaviors you really want to reward, why too much communication can be as dangerous as too little, and why "happy" employees aren't always more productive. Discover how to overcome the real obstacles to teamwork, improve hiring and employee evaluations, heal "layoff survivor sickness," and even learn charisma. ENTREPRENEURSHIP Leading venture capitalist David Gladstone's nuts-and-bolts guide will walk you step-by-step through the entire VC funding process, showing you exactly how to get funded fast – without the trauma. Learn how to make your company stand out and eliminate dead-ends with the wrong funds. This new edition covers the latest techniques, tax rules and changed marketplace realities. NEGOTIATION Top negotiator Bob Mayer reveals powerful negotiating tools drawn from experience and the latest advances in psychology, sales, trial advocacy and communications. Includes the highly acclaimed Deal Maker's Playbook, a collection of step-by-step "how-to's" and "what-to's" for 38 common negotiating situations. HUMAN RESOURCES Get fast, dependable, plain-English legal guidance for everything from ADA accommodation, diversity training, and privacy issues to hiring and termination, employee benefit plans, compensation and recordkeeping. You'll get up-to-date information as well as practical tips and checklists in a well-organized, easy-to-use resource that includes a bonus CD-ROM. |
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